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Scott Sigler

My 2019 Reading List

Included in the scary lofty goals I set for 2019, I have a stack of books I want to read. Everyone has a stack of books on their bedside table, right? I’m excited to dig into these books and spend less time mindlessly watching videos online. Here’s what’s on my reading list, in no particular order.

Note: These are all affiliate links. If you click on a link and purchase any of these books, you’ll pay the same as everyone else, but I’ll get a small commission.

My Bedside Book Stack

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Business by Joe Pulizzi
As the godfather of content marketing, when Joe Pulizzi speaks, I shut up and listen. I’ve had the pleasure of seeing him speak since joining the Content Marketing World family in 2015. I come away from each of his talks with pages of ideas and actionable steps to apply to my content. After devouring Killing Marketing earlier this year, I’m excited to read this book.

 

Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo
I started following Jay Acunzo’s podcast, Unthinkable, after seeing him speak at Content Marketing World. I spent many mornings running with his interviews with non-traditional entrepreneurs in my ears. He highlights people who found success by ignoring “best practices” and doing what made sense for them. I believe my intuition is never wrong (though sometimes inaccurate), and I look forward to reading about other entrepreneurs who follow their gut instincts.

 

Body of Work: Finding the Thread That Ties Your Story Together by Pamela Slim
I consider Pam Slim to be one of my entrepreneurial mentors. I lovingly call her “Aunt Pam.” She has exceptional business instincts and she’s nurturing of others. Many entrepreneurs do a lot of different types of work and this book should help me tell my story effectively and “continually reinvent and relaunch [my] brand.”

 

The Definition of Success: What Living Homeless Can Teach You by Derek Snook
I heard about this book at Content Marketing World this year. Derek Snook voluntary became one of the people he was trying to help in order to learn how to best provide for their actual needs, rather than speculate what their needs are as an outsider looking in. Additionally, I’m drawn to the belief that the definition of “success” is personal. As a minimalist, I know my definition of success has nothing to do with the car I drive or what jewelry I wear.

 

The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You by Joe Lazauskas and Shane Snow
I was impressed by Joe Lazauskas’ talk on storytelling at the Intelligent Content Conference this year. I hope this book will help me engage and connect with my audience by telling more powerful stories related to my work.

 

With Lolly the Llama

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin
I loved Jay Baer’s talk on talk triggers at Content Marketing World this year. These are things that companies do to get people to talk about them – like the chocolate chip cookie you get when you check into the Doubletree Hilton hotel or how everything at Content Marketing World is orange. Jay’s book has llamas on the front and he sent it to me with stuffed llama toy. I’m curious to read the book and learn about the connection.

 

Side Hustle: From Idea to Income in 27 Days by Chris Guillebeau
I like Chris Guillebeau because he seems like a quiet guy in person, but beneath that calm exterior, he’s dripping with grit and determination. I started reading this book a few months ago and it lays out what you can do day-by-day to bring an idea to market in under a month. Reading his work helps me not get bogged down in the minutiae of creating a “perfect” product but rather focus on bringing the minimum viable product to market and revise based on actual customer feedback.

 

Your Brightest Life Journal: A Creative Guide to Becoming Your Best Self by Caroline Kelso Zook
Earlier this year, I bought Jason and Caroline Zook’s future. I paid a flat fee and every time they come out with a new product or service, I automatically get it. I’ve used Jason’s products in the past, and it made sense to make this investment. This is my first Caroline-create product and I’m excited to see her thoughts. I think I might be like her – someone who was hesitant to get into the product-creation business, but willing to try because she had something of value to offer.

 

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly and Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
I picked up these two books at an invite-only event for lawyers called TBD Law that was only open to forward thinking practitioners. Other attendees spoke well of both books. I’m all for more focused work and success, especially with everything I have on my plate.

 

DMCA Handbook for Online Service Providers, Websites, and Copyright Owners by Connie Mableson
Connie Mableson is a lawyer and a colleague who works in my building. She knows the DMCA forwards and backwards, and I’m always looking for resources that will make me a better practitioner and help my client be more effective in protecting their intellectual property.

 

The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do About It by Michael Gerber, Robert Armstrong, and Sanford Fisch
I read the general E-Myth book early in my experience as an entrepreneur and I was enormously helpful. It helped me think about creating systems and a master document for how my business should be run. I hope this book gives me suggestions about how to be a more effective business owner.

 

Alight and Alone by Scott Sigler
These are the second and third books in the Generations Trilogy Series. I’ve already read the first book, Alive. I rarely read fiction because my brain knows it’s not real, so it doesn’t easily remember the storyline. Scott Sigler is one of the few writers who captivates my attention. If you like sci-fi, I highly recommend him. I’ll be reading Alone along with the audio version of the book that he put out via his podcast.

 

Books I’m Re-visiting in 2019
Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit by Joe Pulizzi and Robert Rose
I devoured this book in three days while Rosie and I were on vacation this year. The pages are filled with underlined passages and notes in the margins. I came away from it teeming with ideas for creating more blog content. I’ll definitely be going back to review my notes.

 

Zombie Loyalists: Using Great Service to Create Rabid Fans by Peter Shankman
I’m interested in doing more research and speaking about integrity. As a lawyer, I know there’s a huge difference between what someone can do and what they should do. So many issues (legal and otherwise) would be prevented if people merely did the right thing. I know this book has many examples of companies doing the right thing by their customers, at least after a substantial misstep.

What’s on your reading list?

Memorial Tattoo for Rocky

Rocky Kees (December 20, 1949 - August 14, 2013)

Rocky Kees (December 20, 1949 – August 14, 2013)

As you know, my gymnastics coach and mentor of 24 years – Rocky – died earlier this year. Shortly after he passed away, I started thinking about whether I wanted to get a memorial tattoo in his honor. Surprisingly, I’m still leaning towards “no,” but I’m entertaining the thought process.

I had a conversation with Rocky’s daughter and my teammates about some of the imagery that we associate with Rocky. This list we came up with definitely showed what a unique and special guy he was:

  • Leg warmers (that he would wear over his sweatpants)
  • Coffee in his left hand, cigarette in his right
  • Baby duck (his nickname for a lot of us)
  • Altoids (that he would eat 6 at a time)
  • Dancing – he was always dancing

And there are the great lines he gave us:

  • “Get a helmet.”
  • “Turn the page.”
  • “It’s only hard.”
  • “Do what you know how to do.”

The hard thing about picking a tattoo is it’s challenging to capture a feeling in an image. What I loved most about Rocky wasn’t the way he looked like or what he said, but how I felt when I was around him. He knew how to make everyone feel special. When you were talking with him, you knew that he genuinely cared about how the topic affected you. We talked for hours and I always felt that unconditional positive regard from him. How do I put that into a tattoo?

I recently saw a video from best-selling sci-fi author Scott Sigler. He’s an incredible guy with a loyal fan base (called Junkies). These guys love his work so much they get tattoos of images from his book. (If you get a Sigler tattoo, he’ll write you into one of his books.) Two of his fans have had Scott sign their skin with a Sharpie and they immediately got it tattooed into their bodies. It’s pretty cool actually.

Rocky SignatureThis got me thinking – I have Rocky’s signature. My gym did a big annual show and I had my coaches and teammates sign my program each year. I could, if I wanted a memorial tattoo, get his signature inked into my skin. He had such a profound influence on my life that it would be an appropriate way to honor him. Like an artist gets to sign their paintings, it wouldn’t be weird to say Rocky get to claim his impact on me, and so many other people.

So where would I put it? Probably on the back of my left leg, just above my ankle. Rocky always had my back and usually stood just over my left shoulder so it would be sweet to put his name on my left side.

I would probably add “1949-2013” beneath it so anyone who saw it would know it’s a memorial tattoo, not a love interest. We’ll see if I get the sign that I’m supposed to get this.

Undeniable Recap of 2012

Ruth Carter, ABA Legal Rebel

Photo by Don McPhee Photography

It’s been an incredible year! Looking back, so much has changed and so many wonderful things have happened for me this year – personally and professionally. I never could have predicted so many good things happening. Of course, I didn’t get here alone and I want to thank all the friends, family, and colleagues who helped make this year fan-fucking-tastic. It was hard to pick the top five events from this year, but here you go!

1.  Carter Law Firm Opened!  I opened my own law practice on January 4, 2012 and I’m happy to report that I’m still in business and haven’t been disbarred. It’s been an amazing year creating and building my own business with all the trials and tribulations that go along with that. I love my work and I’m so lucky that I get to build the professional life I’ve always wanted as the approachable geeky lawyer who wears t-shirts and does awesome work. I love that I’m building my niches in social media and flash mob law and being invited to do things like speak at major conferences.

ruthcover smaller2.  My First Book  I wrote and self-published The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed. I’ve always wanted to write a book and all the pieces fell into place to make it happen. The book has been well received so far and appears to be opening the door for more books. Special hat tip to ePublish Unum for teaching me everything I know about self-publishing.

3.  ABA Legal Rebel  I’ve always looked up to the American Bar Association Legal Rebels, but in my wildest dreams I did not expect to be picked to join this illustrious group only months after becoming a lawyer. I’m tickled that they chose me because of my work in flash mob law.

Rosie!

Rosie!

4.  I Got A Dog!  Adopting Rosie from the Arizona Basset Hound Rescue was probably the biggest life changing event of this year. It had been years since I had a pet and because of her we go walking every day and I’m on a more structured schedule. She can melt my heart with one look and it was so hard to leave her at the kennel for a few days. I love the way she looks when she runs and how she howls at the phone.

5.  Half Marathon Personal Record  This may seem petty, but it was a big deal to me to finish the race under two hours. I was blown away when I heard I finished the race in 1:52. I’d never run that hard for so long before. It was a great experience to do so well.

 

Celebrity Encounters in 2012

 

Firsts in 2012

  • handstand bean1st trip to Chicago where I leave the airport – included my 1st ride on the L Train and my 1st visit to Cloud Gate (The Bean)
  • 1st trip to the Electronic Frontier Foundation
  • Bought my 1st Powerball ticket
  • 1st time using Survey Monkey and Mail Chimp
  • 1st time at Phoenix Comicon
  • 1st time owning a pet that wasn’t formerly a family pet
  • 1st business trip to San Francisco
  • Sent my 1st DMCA Takedown Notice
  • Put up my 1st yarn bomb
  • 1st trip to the ABA TechShow
  • 1st YouTube channel

In Memorium

  • Peg Grucky
  • David Malcolm

This has been an incredible year. I’m excited for what’s to come next!