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Chris Guillebeau

My 2019 Reading List

Included in the scary lofty goals I set for 2019, I have a stack of books I want to read. Everyone has a stack of books on their bedside table, right? I’m excited to dig into these books and spend less time mindlessly watching videos online. Here’s what’s on my reading list, in no particular order.

Note: These are all affiliate links. If you click on a link and purchase any of these books, you’ll pay the same as everyone else, but I’ll get a small commission.

My Bedside Book Stack

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Business by Joe Pulizzi
As the godfather of content marketing, when Joe Pulizzi speaks, I shut up and listen. I’ve had the pleasure of seeing him speak since joining the Content Marketing World family in 2015. I come away from each of his talks with pages of ideas and actionable steps to apply to my content. After devouring Killing Marketing earlier this year, I’m excited to read this book.

 

Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo
I started following Jay Acunzo’s podcast, Unthinkable, after seeing him speak at Content Marketing World. I spent many mornings running with his interviews with non-traditional entrepreneurs in my ears. He highlights people who found success by ignoring “best practices” and doing what made sense for them. I believe my intuition is never wrong (though sometimes inaccurate), and I look forward to reading about other entrepreneurs who follow their gut instincts.

 

Body of Work: Finding the Thread That Ties Your Story Together by Pamela Slim
I consider Pam Slim to be one of my entrepreneurial mentors. I lovingly call her “Aunt Pam.” She has exceptional business instincts and she’s nurturing of others. Many entrepreneurs do a lot of different types of work and this book should help me tell my story effectively and “continually reinvent and relaunch [my] brand.”

 

The Definition of Success: What Living Homeless Can Teach You by Derek Snook
I heard about this book at Content Marketing World this year. Derek Snook voluntary became one of the people he was trying to help in order to learn how to best provide for their actual needs, rather than speculate what their needs are as an outsider looking in. Additionally, I’m drawn to the belief that the definition of “success” is personal. As a minimalist, I know my definition of success has nothing to do with the car I drive or what jewelry I wear.

 

The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You by Joe Lazauskas and Shane Snow
I was impressed by Joe Lazauskas’ talk on storytelling at the Intelligent Content Conference this year. I hope this book will help me engage and connect with my audience by telling more powerful stories related to my work.

 

With Lolly the Llama

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin
I loved Jay Baer’s talk on talk triggers at Content Marketing World this year. These are things that companies do to get people to talk about them – like the chocolate chip cookie you get when you check into the Doubletree Hilton hotel or how everything at Content Marketing World is orange. Jay’s book has llamas on the front and he sent it to me with stuffed llama toy. I’m curious to read the book and learn about the connection.

 

Side Hustle: From Idea to Income in 27 Days by Chris Guillebeau
I like Chris Guillebeau because he seems like a quiet guy in person, but beneath that calm exterior, he’s dripping with grit and determination. I started reading this book a few months ago and it lays out what you can do day-by-day to bring an idea to market in under a month. Reading his work helps me not get bogged down in the minutiae of creating a “perfect” product but rather focus on bringing the minimum viable product to market and revise based on actual customer feedback.

 

Your Brightest Life Journal: A Creative Guide to Becoming Your Best Self by Caroline Kelso Zook
Earlier this year, I bought Jason and Caroline Zook’s future. I paid a flat fee and every time they come out with a new product or service, I automatically get it. I’ve used Jason’s products in the past, and it made sense to make this investment. This is my first Caroline-create product and I’m excited to see her thoughts. I think I might be like her – someone who was hesitant to get into the product-creation business, but willing to try because she had something of value to offer.

 

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly and Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
I picked up these two books at an invite-only event for lawyers called TBD Law that was only open to forward thinking practitioners. Other attendees spoke well of both books. I’m all for more focused work and success, especially with everything I have on my plate.

 

DMCA Handbook for Online Service Providers, Websites, and Copyright Owners by Connie Mableson
Connie Mableson is a lawyer and a colleague who works in my building. She knows the DMCA forwards and backwards, and I’m always looking for resources that will make me a better practitioner and help my client be more effective in protecting their intellectual property.

 

The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do About It by Michael Gerber, Robert Armstrong, and Sanford Fisch
I read the general E-Myth book early in my experience as an entrepreneur and I was enormously helpful. It helped me think about creating systems and a master document for how my business should be run. I hope this book gives me suggestions about how to be a more effective business owner.

 

Alight and Alone by Scott Sigler
These are the second and third books in the Generations Trilogy Series. I’ve already read the first book, Alive. I rarely read fiction because my brain knows it’s not real, so it doesn’t easily remember the storyline. Scott Sigler is one of the few writers who captivates my attention. If you like sci-fi, I highly recommend him. I’ll be reading Alone along with the audio version of the book that he put out via his podcast.

 

Books I’m Re-visiting in 2019
Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit by Joe Pulizzi and Robert Rose
I devoured this book in three days while Rosie and I were on vacation this year. The pages are filled with underlined passages and notes in the margins. I came away from it teeming with ideas for creating more blog content. I’ll definitely be going back to review my notes.

 

Zombie Loyalists: Using Great Service to Create Rabid Fans by Peter Shankman
I’m interested in doing more research and speaking about integrity. As a lawyer, I know there’s a huge difference between what someone can do and what they should do. So many issues (legal and otherwise) would be prevented if people merely did the right thing. I know this book has many examples of companies doing the right thing by their customers, at least after a substantial misstep.

What’s on your reading list?

The Undeniable Recap of 2014

Wow – 2014 was a year for change for me. I never would have predicted that so much would be different in 12 months’ time – mostly for the better. It has been a tumultuous ride but I think it’s allowing to lay the foundation for more good things to come.

I keep a running document for The Undeniable Recap from the beginning of the year and it’s so fun to look back and remember everything I did in the last year. It’s always hard to come up with the top 5 events for the year but here goes.

Photo by Julia Kolsrud

Photo by Julia Kolsrud

1. We Moved! I’d been living in my parents’ second home since I moved to Phoenix and I decided it was time for Rosie and me to get our own place. After months of searching, I found a condo that I fell in love with at first sight. It’s less than half the size of our old place – just 1 bedroom, 1 bathroom, an office, and an open kitchen/dining/living room. It’s the perfect place for a girl and her dog.

2. The Packing Party. I read about Ryan Nicodemus’ “packing party” in the book Everything That Remains by Joshua Fields Millburn. I’ve been an aspiring minimalist for a few years now and moving gave me a chance to step it up a notch. When I moved, I put everything in boxes and only unpacked what I needed when I needed it. It took 72 days to go through all my boxes and a lot of my stuff is going to charity. It was eye-opening to see how little I need to be comfortable.

3. Week in Wickenburg. At the recommendation of my therapist, I spent 5 days in Wickenburg last spring at a workshop at The Meadows. It was an intense experience where I got to do a lot of personal development work and look at who I am, what’s important to me, and when I’m in a hand basket. And with no computer or cell phones allowed on the campus, it was a valuable centering experience.

Post-Brunch Handstand - Photo by Erika Brown

Post-Brunch Handstand – Photo by Erika Brown

4. Birthday Stories. I had the most awesome birthday this year. I always take the day off on my birthday to do whatever I want. This year I asked my friends to send me stories about something related to our friendship. Dozens of people responded. I spent a few hours curled up in front of my laptop taking a wonderful trip down memory lane. I’m sorry I haven’t had time to thank each of you who contributed individually but know that your stories were very much appreciated!

5. Lindsey’s Wedding Weekend. The best trip I took in 2014 was for Lindsey’s wedding in the Bay Area. I’ve known Lindsey since she was probably 7. We were gymnastics teammates and we’ve been friends for decades. It was great to get back to my old stomping ground where I crammed in as many people as I could in a 72-hour period – teammates, coaches, and other friends. And to top it all off, I got to see Lindsey get married. Of course we had a post-wedding handstand contest.

Photo by Jeff Moriarty

Photo by Jeff Moriarty

Firsts in 2014
Aerial Yoga class
Polar Plunge
Encyclopedia Show
Yelling at a server at Buffalo Wild Wings (not my best moment)
Performing at the Orpheum
World’s Largest Pi Fight
Mass mailing for Carter Law Firm in honor of Captain Kirk’s Future Birthday
Virtual Presentation at a Conference – ABA TechShow 2014

Poolside Rosie

Poolside Rosie

Batting cages
Getting crapped on by a bird
Day trip to Jerome
10K race that I ran the whole time
Visit to the big dinosaur in Gila Bend
Ice Bucket Challenge
Overnight trip to Sedona w/ Rosie’s first hotel stay
Buying real furniture for my new place
Ignite Phoenix After Hours at The Mint
Driving myself to Prescott
Hiking the Wind Cave Trail
Local Events: Arizona Wind Symphony Performance, Art Detour, Scottsdale Arts Festival, Tempe Arts Festival, Heard Museum, and Zoolights

Hanging with Peter Shankman

Hanging with Peter Shankman

Medical Firsts: Cardiac ultrasound, Beta blocker, Anti-depressant, Stress test
Food Firsts: Pho, Rutabaga, Matzo ball soup, Sugar cookie in a mug,

Celebrity Sightings
The Minimalists – Joshua Fields Millburn & Ryan Nicodemus
The Oatmeal – aka Matt Inman
Chris Guillebeau
Peter Shankman