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blogging for lawyers

Day 71/90 – Paying it Forward

Day 71 of the 90 Days of Awesome is in the bank! What made today awesome? I got to help a fellow lawyer understand the benefits of blogging to get more clients.

Hanging with Peter Shankman - Love this guy!

Hanging with Peter Shankman – Love this guy!

One of my legal eagle friends popped by my office today to pick my brain about using social media to get more clients. She was thinking about using LinkedIn to post long form content. I suggested she start a blog instead.

I love blogging and using social media. I prefer blogging to posting long form content on social media platforms because it gives me more control over my content and I have people visiting my site weeks, months, even years after I wrote a post to read my content.

I showed her the backside of the Carter Law Firm website to see how my readership has steadily grown over the last three years. I wanted her to see that my readership has grown steadily because I keep putting out quality content on a regular basis. Eight out of the top ten pages of my site today are blog posts. I don’t share this to brag. I share this to show that blogging works.

Helping other lawyers understand how social media and blogging work makes me so happy. It’s my way of paying it forward from the people who have helped me so much over the years. This is an area that is always growing and developing so it’s always fun to see what’s coming down the pike next. Here are the top three people I recommended she follow to learn more about how to use social media effectively:

If you want to know more about the legal issues that go along with blogging, I wrote the book on that.

This discussion got me so jazzed up that I recorded an episode of Unsolicited Advice about it:

In case you missed it: Day 70 of the 90 Days of Awesome – I had a spontaneous dinner date with my friend Chad!

Day 25/90 – Social Media Marketing Webinar for Lawyers

Day 25 of the 90 Days of Awesome is in the bank! What made today awesome? I got to do a webinar on social media marketing for the Washington Bar Association, Solo and Small Practice Section!

Live Tweet from Today's Webinar

Live Tweet from Today’s Webinar

I spoke to law students and lawyers along the west coast about social media marketing during The Undeniable Tour earlier this year. The Washington Bar Association asked if I would do a webinar version of this talk. Of course, I jumped at the opportunity.

So today was the day – at noon, I jumped on the webinar with Mark Jordan of the Solo and Small Practice Section and spent just over an hour talking with 3-4 dozen people about how I use Facebook, LinkedIn, Twitter, YouTube, and blogging to network and build my practice. I really tried to emphasize the interactive nature of social media, compared to print ads and billboards which are a one-way communication. I also tried to focus on how important it is to make time to blog, to be present on the platforms where you choose to create an account, and to be authentic. There is no split between my professional and personal lives.

We ended the webinar with questions from the audience and the thoughtfulness of their questions suggested that many of them are ready to take the plunge into blogging and being more active on social media. All the feedback I’ve heard so far was positive, so I hope I’ve helped this group be more effective at networking and promoting their knowledge and work.

I hope I get to do more things like this in the future. It’s a bit weird to post a sign on my door that says “Webinar in Progress. Please Do Not Disturb” and spend an hour talking at my laptop screen and webcam, but it’s a lot of fun too.

In case you missed it: Day 24 of the 90 Days of Awesome – I’m so lucky to have so much freedom in my life.