Day 71 of the 90 Days of Awesome is in the bank! What made today awesome? I got to help a fellow lawyer understand the benefits of blogging to get more clients.
One of my legal eagle friends popped by my office today to pick my brain about using social media to get more clients. She was thinking about using LinkedIn to post long form content. I suggested she start a blog instead.
I love blogging and using social media. I prefer blogging to posting long form content on social media platforms because it gives me more control over my content and I have people visiting my site weeks, months, even years after I wrote a post to read my content.
I showed her the backside of the Carter Law Firm website to see how my readership has steadily grown over the last three years. I wanted her to see that my readership has grown steadily because I keep putting out quality content on a regular basis. Eight out of the top ten pages of my site today are blog posts. I don’t share this to brag. I share this to show that blogging works.
Helping other lawyers understand how social media and blogging work makes me so happy. It’s my way of paying it forward from the people who have helped me so much over the years. This is an area that is always growing and developing so it’s always fun to see what’s coming down the pike next. Here are the top three people I recommended she follow to learn more about how to use social media effectively:
- Gary Vaynerchuk: Author of Jab, Jab, Jab, Right Hook and Host of the #AskGaryVee Show
- Peter Shankman: Author of Zombie Loyalists
- Ari Kaplan: Author of Reinventing Professional Services
If you want to know more about the legal issues that go along with blogging, I wrote the book on that.
This discussion got me so jazzed up that I recorded an episode of Unsolicited Advice about it:
In case you missed it: Day 70 of the 90 Days of Awesome – I had a spontaneous dinner date with my friend Chad!