Lunch with Jeff = Change in Writing Plans

In my last post, I told you about my plans to write two new books next year.

Then I had lunch with Jeff, and now my plans have changed significantly.

Partners in Crime (Photo by Jeff Moriarty, used with permission)
Partners in Crime (Photo by Jeff Moriarty, used with permission)

Jeff Moriarty is one of the most creative people I know. He has a gift for developing and executing ideas. He is the founder of Ignite Phoenix and a co-founder of Improv AZ. I often refer to him as my partner in crime. (Note: We are partners in crime, not partners in life. I have no idea how his wife puts up with all of his puns.) Jeff is also a talented writer and has substantial knowledge about indie publishing. He and Evo Terra ran a company called ePublish Unum that helped indie authors (including me) write and release their books.

I told Jeff about my ideas to write two books next year, and he made the brilliant suggestion that instead of writing two comprehensive books, I could write several shorter ebooks where each one tackles a smaller subtopic within social media law. This would allow me to create and release more book-quality content throughout the year and delve into specialized topics for niche audiences. After releasing several of these short books, I could create a compilation of material from several books and release that as an ebook or in print (most likely print-on-demand).

This idea makes perfect sense for my ideas. I have been struggling with how I was going to fit so many different topics into two books – especially social media law for small businesses because there are so many different groups within that audience I want to help.

In listening to Jeff, my brain was already cranking out ideas – like using a similar cover design for each book, but in a different color, much like what ePublish Unum did with their books about indie publishing.

Originally, I thought I wanted a traditional publisher for my next books, but now I’m thinking of going back to my indie publishing roots. I will still have an editor and a graphic designer; and I may hire a company to format my books. But beyond that I can release my work myself, on a schedule that I set, with total autonomy regarding the topics I cover. And if I don’t have a traditional publisher, there will be no question or debate about who owns the copyright (me) and I can set my own prices. (Translation: I can charge less than what a traditional publisher would charge because I won’t have to share the profit with them.)

So now my next step is to decide what topics I want to cover in my next batch of work, and start figuring out how many e-books I will be writing next year as a result. I have a feeling this means I’m going to have a wall covered in sticky notes in the near future.

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