The Undeniable Ruth Rotating Header Image

Sponsor A Law Kid Update – March 22, 2011

I’m 81 days into my Sponsor A Law Kid (SALK) campaign and have 127 days to go.  So far, I’ve sold 46 days to 33 people and businesses, and it’s paid for about 1/3 of this semester’s tuition.  It’s been quite a journey and I’m grateful to have been part of these people’s lives.

When I embarked on this campaign in November, my friend basically said to put up a blog post and a Facebook page and see what happens.  I sold quite a few days right off the bat, but then things fizzled out a bit.  Over winter break, I decided to send some emails to people who might be interested in sponsoring a day.  I made a list of every product I use or businesses I patronize on a regular basis.  Unfortunately, I use mostly national brands that don’t sponsor individuals.  Then I started flipping through local publications that I read when I have the time, and I sent emails to everyone who had an ad that included an email address or website.  I would easily spend 8 hours sending emails to get 1 or 2 responses that would say “Yes.”

One day over break I was lounging around my parents’ house when my phone rang.  It was a representative for Bashas’, a family-owned grocery store chain in the Phoenix area where I regularly shop.  They received my message about SALK and she was calling to offer me a $1,000 scholarship in lieu of sponsoring a day.  I was speechless and so touched by their generosity.

When I returned to Phoenix, I decided to see if any of the local news stations would be interested in using SALK as news story since school would be back in session soon.  I sent an email to every news station and pitched SALK as a potential story.  I was shocked when I got a call 20 minutes later from Channel 15 asking if they could come over to do an interview to air that night.  One of the viewers that night was a woman who used to be a receptionist at the agency where I worked before law school.  I hadn’t seen her in years.  She loved the idea of SALK so much that she sponsored a day to raise awareness for soldiers with PTSD.  Somehow the Phoenix New Times heard about my campaign and featured SALK on their 365 Ideas blog.

I had sponsorship for most of the days in January.  On the first day that didn’t have a sponsor, one of my classmates offered to sponsor it at a much reduced rate to promote a cause for him.  I admired his gumption, so I accepted the deal.

One thing I’ve learned from SALK is that it takes more time and energy than you’d expect to write on someone’s behalf.   My sponsors trust me to write about causes that are close to their hearts, and I take these obligations seriously.  It takes considerable thought to determine the best way to accurately express their sentiments.  I am honored by the opportunity to share their stories, whether I’m writing about a rare illness, paying tribute to a loved one, or promoting someone’s passion.

Nowadays I’m too busy to solicit sponsorship, but I’m glad when the emails pop into my inbox from people asking to sponsor a day.  Moreover, I’m always happy when I see that others are finding my sponsors because of my blog.  My only regret related to SALK is that I didn’t think of it sooner and have more time to invite people to be part of the SALK family.

Be Sociable, Share!

2 Comments

  1. J. Cottle says:

    This is awesome.
    I’m glad you were able to get this off the ground. I’ve been daydreaming about this, too, and trying to figure out a good direct mail method to get it off the ground. Yours was basically to just blog for each sponsor on the day of the given sponsor. How did you arrange to pick up checks / payments? This is such a good idea, I want to tell it to other law students I know.

    Hope you passed the bar!

    1. Ruth Carter says:

      Thanks! Good luck getting your version of Sponsor A Law Kid off the ground. It was one of the best things I did in law school.

      My sponsors paid by sending a check in the mail or via PayPal. Both ways worked out well.

      And I passed the bar.